What you will learn:
Why test is a solution to an economic problem
How non-technical management views return on investment (ROI) and how to translate technical benefits to these terms
Existing formulas for the cost and benefits of IC, board, and system tests
How behavioral economics applies to test and what we can learn from it.
Abstract:
The course will cover test related management issues, introducing students to this important cost center. It will look at the economic impact of automatic testing, test program set (TPS) development, ATE Selection, Design for Testability and Built-In Self Test. It will first treat these subjects from a classic test economics perspective then introduce behavioral economic models. Using these models, the course will apply insurance models, anchoring, endowment effects and behavioral approaches to discounting to better understand and deal with the cost vs. benefit analysis needed for test.
Who should attend:
If you are serious about your test and repair investments, this course is for you. It is aimed at managers from various disciplines who are concerned with the economic impact of test on the profitability of the entire organization. Though the course discusses highly technical issues, you don't need to be technical to keep up with the course. The aim of this class is to bring test related technical issues into an economic forum, where common return-on-investment analyses can be performed to evaluate their profitability.
Detail:
Course Content:
Part 1
Introduction (All Instructors)
· The need to economically justify test of components, boards and systems
· What classical test economics have achieved
· What behavioral economics can bring to test
Part 2
Classical Test Economics (Louis Y. Ungar)
· Test Economic Decision Making
· Traditional Economic Principles
· Introduction to Microeconomics and Behavioral Economics
· Why Test and Perform Design for Testability?
· Economic Benefits from Test
· Equipment Reduction
· Faster Test Programming
· Improving Fault Coverage
· Reduce Test Times
· Better Diagnoses
· Economic Costs of Test
· Equipment and Personnel
· Penalty Cost of Escapes
· Time to Market Model
· Express Savings in Terms of ROI
· Test Economics Formulas
· IC Test and DFT Economics
· Board Test and DFT Economics
· System Test and DFT Economics
· Field Support Test/DFT Economics
Part 3
Test Microeconomics & Behavioral Economics (Scott Davidson and Helen Colby)
Format: Helen presents an economic principle, Scott explains its application to test and Design for Testability (DFT)
· Microeconomics
· Rationality, Optimization and Utility Theory
· Behavioral Economics
· Bounded Rationality to Improve Decision Making
· Inter-temporal Choice Application
· Making Test Investment Decisions
· The Insurance Model
· Availability Heuristics
· Anchoring
· The perils of estimation.
· Experiment on anchoring
· Case study
· History of DFT adoption, and a behavioral economics explanation.
· The Endowment Effect
· Applied to DFT Overhead
· Data Collection
· Validating Test Economics Models and Decisions
Part 4
Where do we go from here?
(All Instructors and Students)
· Summary and takeaways.
Instructors
Louis
Y. Ungar,
A.T.E. Solutions, Inc.
Mr.
Ungar has taught ATE, Testability and Built-In Self Test courses at the
University of California at Los Angeles (UCLA) and throughout industry and
governments. He is the founding President of the Testability Management
Action Group (TMAG), a consultant to The American Society of Test Engineers (ASTE),
has served as Testability Chair for the Surface Mount Technology Association (SMTA)
and has served on committees for various IEEE standards. He has widely
published on Design for Testability and Diagnosability topics and obtained
patents for Built-In Self Test circuits.
He holds a B.S.E.E. and Computer Science degree from UCLA and has
completed course work towards a M.A. in Management.
Scott
Davidson,
PhD,
Sun
Microsystems
Scott
Davidson has been involved in testing and DFT for 28 years, at Bell
Laboratories, Intel, and Sun Microsystems. He has published more than 20 papers
in areas including fault simulation, sequential test generation, Iddq and test
economics. He has been involved with researching and managing fault simulation,
test generation, BIST, test translation, DFT implementation, and now monitors
and analyzes processor field returns.
He has been program chair and general chair of the International Test
Conference, the co-founder of three workshops, and the program chair of six. He
has been the editor of the Last Byte column in IEEE Design & Test of
Computers for 13 years.
He
has a B.S. from MIT, an M.S. from the University of Illinois, and a PhD from the
University of Louisiana, all in Computer Science.
Helen
Colby, Rutgers
University
Helen
Colby is a graduate student in Psychology at Rutgers University, where she was
has been awarded a Presidential Fellowship for the 2008-09 and 2009-10 academic
years. Her research is in the area of economic decision making, with specific
interest in improving increasing economic efficiently through behavioral
interventions. She has presented her research at the Society for Judgment and
Decision Making Annual Conference, and co-authored two papers on the economics
and psychology of test. She has degrees in economics and psychology from the
University of Chicago, where she worked in Richard Thaler’s Decision Research
Lab at the University of Chicago Graduate School of Business Center for Decision
Research. In addition to her studies, she has taught the LSAT for several years,
taught macroeconomics as a graduate assistant, and has been a professional
actor, with commercial and television credits.
Download
the Course Brochure